According to the fourth study on the art and finance market (Art & Finance Report) published by the consulting firm Deloitte and with the collaboration of Art Tactic, we are in a moment of challenge for both industries, despite the deceleration observed in 2015, 2016 and the geopolitical uncertainties it seems that the interest in including pieces of art as part of the investment portfolios in 2018, 2019 has not declined but quite the opposite. In a survey of financial managers most “believe that art and collections should be part of the portfolio of the investor: specifically, 78% of respondents compared to 55% who said that in 2018”. Among the majority of art collectors is acquired by “passion” but always with an investment perspective, 82% of art professionals say that their clients buy for the emotional benefit of buying pieces that are of their liking combined with the potential of that its value increases with the years. The value of the investment is one of the reasons that motivate art collectors: 64% of respondents compared to 44% in 2014. Since 2013 and until today, the economic investment in Start-Ups of the art world with online DNA, did not stop growing.